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Note this explanation: It is referred to the world as a whole and to all times, which in this case means the degree of being known times the period of time. If you imagine a diagram then it’s the area under the curve. Or to put it this way: An individual that is known by 10% of the world population for a period of 100 years is equally well known as an individual that is known by 100% of the world population for 10 years.
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