I’m writing what’s known to me; I haven’t read any material specifically researching our autonym through history.
The proto-Slovene state was Carantania, preceded by the so-called
Samo’s Empire, which was actually only an alliance of West (!) Slavic tribes, despite its name. It’s referred to as the earliest Slavic polity, but what’s important in this context is that it soon became a vassal of the Bavarians and later the Franks as the March of Carinthia. The etymology of
Carantania isn’t undoubtedly substantiated; however, it’s certainly pre-Slavic: the presumtion is it either comes from
*karra, a pre-Indo-European word for
rock, or
*karantos, meaning
friend or
ally in a Celtic language. From this name, the original Slovene name of Carinthia (Koroška = Kärnten),
Korotan — from
*korǫtanъ — emerged. In Czech, for example, the name of this land is still
Korutany to this day. I believe I’ve even read somewhere (unfortunately cannot find the source) that the Czech name for Austria as a whole,
Rakousko, may share this origin.
Fast forward to the nineteenth century, when the national awakening had begun all over Europe, by which point the predecessors of modern Slovenes identified themselves regionally (deželna identiteta = ländliche Identität) — based on the Habsburg territories (
Inner Austrian provinces), not language or ethnicity — for centuries. In the spirit of the Spring of Nations, our intelligentsia also adopted this movement: it was mainly priests and other educated individuals and artists who were the proponents of these ideas. This is important to mention, as the overwhelming majority of Slovenes was peasants, and I’ve read articles that for some time, people had to been told “You are Slovenes, not Carniolans, Styrians etc.” This shows that our identity — in this sense — was built from top to bottom and didn’t appear on its own. The linking element was language, which also enabled movements, such as the
Illyrian, that encompassed
other South Slavic languages.
In a nutshell, prior to identifying as Slovenes, we identified as Carinthians (Korošci = Kärntner), Styrians (Štajerci = Steirer) and Carniolans (Kranjci = Krainer), respectively, depending on our location; there wasn’t a common and unified identity. This regional identity still exists today, to an extent, but within Slovenia/Slovenes. The only difference being that Carniolans are broken down into Upper, Lower and Inner Carniolans, and that the Littoral identity is more shaped than it used to be.
Despite all of this, I must mention the name
Slovene (
Slovenec in Slovene) wasn’t first invented during the aforementioned period. That
already happened in the sixteenth century, with the publication of the first printed books in our language by Primož Trubar, who established the basis of the standard/literary language. In his
Abecedarium and
Cathechismus, he referred to the people as
Slovenci in Slovene. Parallelly, in German, he referred to the language as
Windische Sprache. (As an interesting fact, the first editions used the Schwabacher script for Slovene, but later editions were in Antiqua which persisted.) The Slovene word for
Slavs is
Slovani, albeit the origin is the same as for
Slovenes, from
*slověninъ. If literacy of the common people existed already during that period, a unified identity may’ve already emerged this early on…
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