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Ok, I know I am hammering this point home as of late, but the term 'Nordic beauty' is not just based off a stereotype. All I see is cope from those who say that Scandinavians are 'ugly'. The aesthetic average in these countries is superior to the wider northern European average (which is NOT great). Now it has often been a joke that Scandinavian women are 'beautiful' because the Vikings took all the 'beautiful' women from the places they raided and brought them back home but there is no evidence of that. I guess it's just a case of a population evolving rather 'striking' features (blue eyes/blonde hair) as an adaption to the colder climate. This is combined with the fact that in these colder climates only the 'fittest' would have survived. I know that sounds simplistic and in many ways natural selection has been a focal part of human history, but I guess Scandinavia had that on steroids? Also throughout most of any given year in the Viking age, whole villages in Denmark/Norway/Sweden would have seen their male populations drastically (temporarily) reduced in size (for obvious reasons) and due to this insanely imbalanced (temporary) sex ratio, all the single ladies could have been particularly 'picky' about their partner. I wonder if something like that sounds plausible.
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